How to Build an Email Database
You'll need more than one if you want to run multiple campaigns. (2) ALL-IN-ONE USES. It's a big pain to juggle multiple technologies that don't integrate with one another. An ideal system includes tools for all your internet marketing and ecommerce goals such as Email Database shopping cart, affiliate modules and autoresponders. The best all-in-one systems (like InfusionSoft) integrate with your shopping cart and also include Client Relationship Management (CRM) features to track your sales efforts. Don't just think about what you need today. The more you can anticipate Email Database what you'll need later (i.e. "eventually we want to Email Database an affiliate program"), the better.
It's much easier to activate a module of an existing system than to research and purchase a new system and then figure out how it will integrate with what you already have. When technology platforms don't integrate with one another it translates into extra Email Database time and money paying someone to import records, for example, or doing it yourself. Plus, when human hands are introduced into the process, you're more susceptible to human error. (3) SPLIT TESTING. A great email database system will allow you to "split test" your email campaigns. Email split testing involves distributing different versions of an email to different segments of your email database list to find which yields the best results.
Email subject lines and their effects on open rates are a typical element to split test. (4) HELP DESK. OK, you've implemented the tools, now what? You're bound to have questions when setting up these new tools. The Email Database best systems have tech support to assist you. During my 10+ years of working with CRMs, shopping carts and email systems, I've personally used Constant Contact, 1shoppingcart, Infusionsoft, Campaigner, Salesforce, Sugar CRM, iContact, Exact Target, Aweber and Zen Cart. In my opinion, for serious small Email Database business internet marketers, InfusionSoft is the best.